Readuponit: Travel and voracious reading

Max Hartshorne, travel website editor and cafe owner, sharing some of the stuff I read, hear and see with you. Updated every day. Click on the photos to enlarge them.

Soma Music Is Like Nothing Else

by Max Hartshorne on December 6, 2006

SOMA fm is what a red lettered sticker says on the back of my car. Nobody ever asks me what that is, but in case you are wondering…it’s an internet radio station run by a guy named Rusty out of his garage in Santa Rosa. But what gorgeous music streams out of this portal….I’ve never heard this kind of quirky funky combination of tunes as I hear on their Secret Agent channel. Now it’s Jazzanova, Illicity, later it will be Stellar/Lucie and Ombre, or Walter Wanderly. None of these musicians ever show up anywhere else I listen, but often they provide soundtracks and music for commercials. One of my favorite tunes by Mr. Scruff was used in a Lincoln Navigator ad.

We are making great big strides in our website work, posting sitemaps for all of our sites today. Google has a major initiative working with Yahoo and MSN to use the same sitemap process so that each time GoNOMAD or the other sites are updated, it tells the search engines about new pages and updates. We also are developing email newsletter templates that we think are going to be a great marketing tool for local businesses.

All this so we can finance our big expansion…I feel like if we make the cafe bigger, we will think bigger, and then we will grow our sales bigger. Soon we will have the website in its own bigger office and yes…we will grow into it!

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