Posted on September 27, 2013
What a pleasure it has been to photograph for the United Way. Working with director Jim Ayres and media mega talents from The Creative, Ruth Griggs, marketing; Janice Beetle, messaging; Maureen Scanlon, design and Viz Bang video producer Dave Sweeney, we have created a series of outstanding new videos and the 2013 campaign report. We focused on the work that is being done by United Way and the people they help. We let real people tell their stories through photographs and interviews on site at survival centers, language schools, elder care programs and more. United Way is an honest organization, our goal was to reflect that in how we produced their media materials, with integrity. Thanks to all of the people that let us into their lives to tell the story of United Way.