From the category archives:

CGM

Off Topic, Corporate Manager of Consumer Generated Media

by Mridula on September 4, 2007

in blogging,CGM,Off Topic

Tweet Hmm, how does the title ‘Corporate Manager for Consumer Generated Media’ (CGM) sounds for job? That is the position created by Toyota and Bruce Ertmann is the person holding the position. The article from Brand Week is where I saw this first. When bloggers write smack about Toyota, Bruce Ertmann is there to read [...]

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