It is no secret that I am a fan of the San Juan Marriott, I have been twice and both times loved it. They also did one of the most inventive PR programs for Christmas this year. It is a bit late to post this but if they can come up with this imagine what they can do when you stay there!
San Juan, PUERTO RICO – December 15, 2009 – With the holiday spirit in the air and jingle bells ringing, the San Juan Marriott Resort wishes consumers Feliz Navidad with a Christmas Twitter scavenger hunt.
Beginning Monday, December 21, @SanJuanMarriott will tweet a holiday item at 10:00 am EST each of the five days leading up to Christmas. The first day of the search, the first follower who replies to @SanJuanMarriott with a picture (via TwitPic, Tweetphoto or otherwise) of the item will receive a complimentary 3 day / 2 night stay at the San Juan Marriott Resort in Puerto Rico. The second day of the scavenger hunt (December 22), the second person to find the item and submit a photo will receive the 3 day / 2 night stay prize, the third day will be the third person, and so on.
Additionally, anyone who tweets all five pictures of the requested scavenger hunt items (one per day) will receive a free room upgrade on their next visit to the San Juan Marriott Resort – valid throughout 2010.
“We wanted a unique way to celebrate the holidays so we decided to put a new-age twist on an old concept,” says Julian Treadwell-Cable, Director of Marketing. “Scavenger hunts are fun and interactive, and with Twitter the whole world can join in on the search. We’ve selected some great items and can’t wait to see the pictures submitted.”
While it may not be lords a-leaping, swans a-swimming or a partridge in a pear tree, the hunt for the specific holiday items is sure to keep consumers on their toes. Between snowball fights, last minute shopping and hot chocolate around the fireplace, the San Juan Marriott Resort invites Twitter users to participate in this epic hunt and possibly even bring home an early Christmas present — three free days in a tropical paradise.