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I LOVE NY FACEBOOKGovernor Cuomo is spending big money to boost tourism in upstate New York. Between the Path Through History campaign, spearheading Wine, Beer and Spirits tourism and the Adirondack Challenge, visitors are flooding to enjoy the state’s scenic beauty and attractions.

Yesterday, at the New York State Tourism Summit, the first of it’s kind, the Governor announced the launch of New York’s largest tourism campaign in decades. $60 million will be invested to grow the industry, create jobs and attract even more visitors to the Empire State. That will make make New York State third in the country in tourism funding.

“New York State has some of the most beautiful tourist attractions in the world. From the peaks of the Adirondacks to the beaches of Long Island, no matter what you’re looking for you can find it here,” Governor Cuomo said. “I want the world to know about these assets, too, and am committed to making the State a ‘must see’ global destination and creating new jobs and investments in New York.”

Be prepared to see posters announcing more I LOVE NY advertising on subways, buses, commuter rail systems and airports. Furthermore, more sporting and special events to upstate venues, new welcome centers at border and interstate crossings, the selling of more sampling of homegrown foods at thruway exits and the I LOVE NY LGBT tourism initiative.