Category: Technology

Data in Advertising

Data is here to stay. Unlike Summer, which is gone. At least for this year, in my part of the world. Hello, Fall. We are done with barbecues and pools. We are now talking back-to-school supplies and pumpkin… Read More

Valuable Brands in 2018

Courtesy of: Visual Capitalist When we say “the most valuable brand” we mean the brand value, which is not to be confused with the Enterprise Value (EV), which is a measure of a company’s total value. “EV is… Read More

Amazon Go

The earth has made a full trip around the sun since I wrote about Amazon Go here. The beginning of this week saw the automated 1,800-square-foot store being finally launched in Seattle, Washington. Here’s some Insta humor to brighten… Read More

The Addictive Power of Social Media

Recently I have been worried about this constant feedback loop generated by social media, and when I say social media, I am mostly thinking of Facebook. It’s one of the big “four” (Amazon, Apple and Google make up… Read More

HubSpot Academy – Inbound Certified

Inbound Marketing is what we see happening all around us. Gone are the days of pushy, interruptive, seller-centric efforts aka traditional marketing. These days it’s all about the buyer’s persona and their journey. The buyer persona is created… Read More

Social Media – The Good, the Bad, and the Ugly

Quite recently I stumbled upon this talk on TEDxTysons. It’s by Cal Newport and he is all for quitting social media. Before you think he is too old or not enough tech-savvy, get this, he is a millennial and… Read More

Technology Today

In an attempt to spice up an otherwise dull, gray Wednesday, here’s a few interesting links from around the world, mostly to do with emerging technology trends. Vine has been relaunched as Vine Camera, an app that will let you publish… Read More

Technology Tidbit

After a lot of hemming and hawing, I have switched to ebooks. I am reading Jhumpa Lahiri’s The Lowland and although my iPad says I have read just 13% of the book, I know it won’t take me… Read More