Category: Technology

Data in Advertising

Data is here to stay. Unlike Summer, which is gone. At least for this year, in my part of the world.

Hello, Fall.

We are done with barbecues and pools. We are now talking back-to-school supplies and pumpkin flavored everything. Like it or not, lacing everything with the flavor of fall is a marketing ploy that’s not going anywhere soon.

For me this was the … Read the rest

Valuable Brands in 2018

Courtesy of: Visual Capitalist

When we say “the most valuable brand” we mean the brand value, which is not to be confused with the Enterprise Value (EV), which is a measure of a company’s total value. “EV is calculated as the market capitalization plus debt, minority interest and preferred shares, minus total cash and cash equivalents.” – sourced from Investopedia.

Brand Value is more of … Read the rest

Amazon Go

The earth has made a full trip around the sun since I wrote about Amazon Go here.

The beginning of this week saw the automated 1,800-square-foot store being finally launched in Seattle, Washington.

Here’s some Insta humor to brighten up an otherwise dull Wednesday.

Amazon Go

The Addictive Power of Social Media

Recently I have been worried about this constant feedback loop generated by social media, and when I say social media, I am mostly thinking of Facebook. It’s one of the big “four” (Amazon, Apple and Google make up the rest) and recently it seems to be losing its footing when it comes to weeding out the nonsense from the real stuff. Trolls, bots and click-farms … Read the rest

HubSpot Academy – Inbound Certified

Inbound Marketing is what we see happening all around us. Gone are the days of pushy, interruptive, seller-centric efforts aka traditional marketing. These days it’s all about the buyer’s persona and their journey. The buyer persona is created through extensive research, it’s a semi-fictional representation of an ideal customer.

Apart from being buyer-centric, this new kind of marketing is tailored to provide information, not withhold … Read the rest

Social Media – The Good, the Bad, and the Ugly

Quite recently I stumbled upon this talk on TEDxTysons. It’s by Cal Newport and he is all for quitting social media. Before you think he is too old or not enough tech-savvy, get this, he is a millennial and a computer scientist. Did I mention he is an author as well?

I am on every bit of social media available to humankind. You can find … Read the rest

Technology Today

    In an attempt to spice up an otherwise dull, gray Wednesday, here’s a few interesting links from around the world, mostly to do with emerging technology trends.
  1. Vine has been relaunched as Vine Camera, an app that will let you publish your six-second videos directly on Twitter.
  2. Expedia’s new VR film transports you to a Norwegian village. Travel meets advertising in this innovative spot,
Read the rest

Technology Tidbit

After a lot of hemming and hawing, I have switched to ebooks. I am reading Jhumpa Lahiri’s The Lowland and although my iPad says I have read just 13% of the book, I know it won’t take me long to reach 100%. The story is pretty good.

As someone who collected bookmarks, I never thought that I could read a book and not need those … Read the rest