Category: Trend

The Year in Passing

I read somewhere that “while children deepen your emotional life, they shrink your outer world to the size of a teacup, at least for a while.” I couldn’t help but nod in agreement, while adding, “more like the size of a shot glass.”

In keeping the above in mind, this has not been a year of travel and adventure. We have a moderately busy seven …

Data in Advertising

Data is here to stay. Unlike Summer, which is gone. At least for this year, in my part of the world.

Hello, Fall.

We are done with barbecues and pools. We are now talking back-to-school supplies and pumpkin flavored everything. Like it or not, lacing everything with the flavor of fall is a marketing ploy that’s not going anywhere soon.

For me this was the …

Three Funny Things. Okay, Maybe Just Two.

What is a pronoun?
It is a noun that has lost its amateur status.

These two lines cracked my 6 year old up. He was reading Calvin and Hobbes. When he narrated the joke to me, I was elbow deep in some mundane work and probably didn’t even crack a real smile. Uh-huh, I must have said. But later that night, as I was getting …

Slow Summer

I began the day by reading this delightful article On Eating Alone in Paris. There’s something so self-affirming about being alone and not feeling lonely. It’s like telling yourself, “Hey girl, I like spending time with you!”

As I was reading the piece on dining solo, I was reminded of a lovely little write-up by my aunt about a rare flower on her window …

The World is Getting Better

There is no magic number when it comes to having kids. One is good. So is two. As is zero. We recently went from one to two kids. So far, it’s been a learning experience in sharing our time and space with a brand new chubby addition to the family.

Meanwhile, our six year old did a rendition of Dog Man and I put it …

Valuable Brands in 2018

Courtesy of: Visual Capitalist

When we say “the most valuable brand” we mean the brand value, which is not to be confused with the Enterprise Value (EV), which is a measure of a company’s total value. “EV is calculated as the market capitalization plus debt, minority interest and preferred shares, minus total cash and cash equivalents.” – sourced from Investopedia.

Brand Value is more of …

Amazon Go

The earth has made a full trip around the sun since I wrote about Amazon Go here.

The beginning of this week saw the automated 1,800-square-foot store being finally launched in Seattle, Washington.

Here’s some Insta humor to brighten up an otherwise dull Wednesday.

Amazon Go

People are Predictably Irrational – Professor Thaler

Richard H. Thaler was awarded the Nobel Memorial Prize in Economic Sciences on Monday. Way back in 2010, while writing about Choice Architecture as it pertains to advertising, I found his best-selling book “Nudge” rather fascinating.

In a nutshell, the book is about our choices. But it’s not just about how we make them, the authors have also shown us how reasonable choice architecture can …

Allergy Friendly Birthday Treat

Last time I did a post on allergy friendly snacks, it was about tahini on toast. This year I found a great alternative to cupcakes, when it came to the annual school birthday treat. With those frosted cupcakes, sugar is already on the cards, so I decided to go for strawberries dipped in chocolate. No eggs. No nuts. And if you use vegan chocolate, …

Social Media – The Good, the Bad, and the Ugly

Quite recently I stumbled upon this talk on¬†TEDxTysons. It’s by Cal Newport and he is all for quitting social media. Before you think he is too old or not enough tech-savvy, get this, he is a millennial and a computer scientist. Did I mention he is an author as well?

I am on every bit of social media available to humankind. You can find …