Category: Trend

Walks, Boredom and Finding Magic in the Mundane

I am going to do the unthinkable and begin my post with a quote. Friedrich Nietzsche once said “All truly great thoughts are conceived while walking.” While I don’t know about that, what I am certain about is that he wasn’t talking about neighborhood strolls with a couple of kids who have been cooped up at home for more than a month now.… Read the rest

Super Bowl 2020 – Smaht Pahk

Try saying Remote Smart Parking Assist. It’s a mouthful, isn’t it? So Hyundai decided to make it short and memorable. They also threw in a regional accent, and not satisfied with just throwing it in, they made the accent the star. Thus was born “smaht pahk.”

It helped that they got Bostonians Chris Evans, John Krasinski, Rachel Dratch and David Ortiz to entertain us for … Read the rest

New Year’s Resolutions – Why Bother?

As a child, I used to make resolutions diligently but as I have grown older I have stopped making them. It’s the daily changes and habits that matter and those can be modified right this instant. Choose a healthier lunch, skip the chips, drink water – that sort of thing. You don’t have to wait for First of January to start something that’s good for … Read the rest

Paying Attention

β€œThe moment one gives close attention to any thing, even a blade of grass it becomes a mysterious, awesome, indescribably magnificent world in itself.”
β€” Henry Miller

I was going to leave this post with a picture and the above quote when my 8 year old, who now reads this blog, suggested I write more. So here’s more on paying attention and why I think … Read the rest

The Year in Passing

I read somewhere that “while children deepen your emotional life, they shrink your outer world to the size of a teacup, at least for a while.” I couldn’t help but nod in agreement, while adding, “more like the size of a shot glass.”

In keeping the above in mind, this has not been a year of travel and adventure. We have a moderately busy seven … Read the rest

Data in Advertising

Data is here to stay. Unlike Summer, which is gone. At least for this year, in my part of the world.

Hello, Fall.

We are done with barbecues and pools. We are now talking back-to-school supplies and pumpkin flavored everything. Like it or not, lacing everything with the flavor of fall is a marketing ploy that’s not going anywhere soon.

For me this was the … Read the rest

Three Funny Things. Okay, Maybe Just Two.

What is a pronoun?
It is a noun that has lost its amateur status.

These two lines cracked my 6 year old up. He was reading Calvin and Hobbes. When he narrated the joke to me, I was elbow deep in some mundane work and probably didn’t even crack a real smile. Uh-huh, I must have said. But later that night, as I was getting … Read the rest

Slow Summer

I began the day by reading this delightful article On Eating Alone in Paris. There’s something so self-affirming about being alone and not feeling lonely. It’s like telling yourself, “Hey girl, I like spending time with you!”

As I was reading the piece on dining solo, I was reminded of a lovely little write-up by my aunt about a rare flower on her window … Read the rest

The World is Getting Better

There is no magic number when it comes to having kids. One is good. So is two. As is zero. We recently went from one to two kids. So far, it’s been a learning experience in sharing our time and space with a brand new chubby addition to the family.

Meanwhile, our six year old did a rendition of Dog Man and I put it … Read the rest

Valuable Brands in 2018

Courtesy of: Visual Capitalist

When we say “the most valuable brand” we mean the brand value, which is not to be confused with the Enterprise Value (EV), which is a measure of a company’s total value. “EV is calculated as the market capitalization plus debt, minority interest and preferred shares, minus total cash and cash equivalents.” – sourced from Investopedia.

Brand Value is more of … Read the rest