Category: Trend
Updated on January 18, 2020
New Year’s Resolutions – Why Bother?
As a child, I used to make resolutions diligently but as I have grown older I have stopped making them. It’s the daily changes and habits that matter and those can be modified right this instant. Choose a healthier lunch, skip the chips, drink water – that sort of thing. You don’t have to wait for First of January to start something that’s good for … Read the rest
Updated on October 29, 2019
Paying Attention
“The moment one gives close attention to any thing, even a blade of grass it becomes a mysterious, awesome, indescribably magnificent world in itself.”
— Henry Miller
I was going to leave this post with a picture and the above quote when my 8 year old, who now reads this blog, suggested I write more. So here’s more on paying attention and why I think … Read the rest
Updated on September 19, 2019
The Year in Passing
I read somewhere that “while children deepen your emotional life, they shrink your outer world to the size of a teacup, at least for a while.” I couldn’t help but nod in agreement, while adding, “more like the size of a shot glass.”
In keeping the above in mind, this has not been a year of travel and adventure. We have a moderately busy seven … Read the rest
Updated on September 19, 2019
Data in Advertising
Data is here to stay. Unlike Summer, which is gone. At least for this year, in my part of the world.
Hello, Fall.
We are done with barbecues and pools. We are now talking back-to-school supplies and pumpkin flavored everything. Like it or not, lacing everything with the flavor of fall is a marketing ploy that’s not going anywhere soon.
For me this was the … Read the rest
Updated on September 19, 2019
Three Funny Things. Okay, Maybe Just Two.
What is a pronoun?
It is a noun that has lost its amateur status.
These two lines cracked my 6 year old up. He was reading Calvin and Hobbes. When he narrated the joke to me, I was elbow deep in some mundane work and probably didn’t even crack a real smile. Uh-huh, I must have said. But later that night, as I was getting … Read the rest
Updated on September 19, 2019
Slow Summer
I began the day by reading this delightful article On Eating Alone in Paris. There’s something so self-affirming about being alone and not feeling lonely. It’s like telling yourself, “Hey girl, I like spending time with you!”
As I was reading the piece on dining solo, I was reminded of a lovely little write-up by my aunt about a rare flower on her window … Read the rest
Updated on September 19, 2019
The World is Getting Better
There is no magic number when it comes to having kids. One is good. So is two. As is zero. We recently went from one to two kids. So far, it’s been a learning experience in sharing our time and space with a brand new chubby addition to the family.
Meanwhile, our six year old did a rendition of Dog Man and I put it … Read the rest
Updated on September 19, 2019
Valuable Brands in 2018
Courtesy of: Visual Capitalist
When we say “the most valuable brand” we mean the brand value, which is not to be confused with the Enterprise Value (EV), which is a measure of a company’s total value. “EV is calculated as the market capitalization plus debt, minority interest and preferred shares, minus total cash and cash equivalents.” – sourced from Investopedia.
Brand Value is more of … Read the rest
Updated on September 19, 2019
Amazon Go
The earth has made a full trip around the sun since I wrote about Amazon Go here.
The beginning of this week saw the automated 1,800-square-foot store being finally launched in Seattle, Washington.
Here’s some Insta humor to brighten up an otherwise dull Wednesday.
Updated on September 19, 2019
People are Predictably Irrational – Professor Thaler
Richard H. Thaler was awarded the Nobel Memorial Prize in Economic Sciences on Monday. Way back in 2010, while writing about Choice Architecture as it pertains to advertising, I found his best-selling book “Nudge” rather fascinating.
In a nutshell, the book is about our choices. But it’s not just about how we make them, the authors have also shown us how reasonable choice architecture can … Read the rest
