Tag: economics

People are Predictably Irrational – Professor Thaler

Richard H. Thaler was awarded the Nobel Memorial Prize in Economic Sciences on Monday. Way back in 2010, while writing about Choice Architecture as it pertains to advertising, I found his best-selling book “Nudge” rather fascinating.

In a nutshell, the book is about our choices. But it’s not just about how we make them, the authors have also shown us how reasonable choice architecture can … Read the rest