Updated on September 19, 2019
Richard H. Thaler was awarded the Nobel Memorial Prize in Economic Sciences on Monday. Way back in 2010, while writing about Choice Architecture as it pertains to advertising, I found his best-selling book “Nudge” rather fascinating.
In a nutshell, the book is about our choices. But it’s not just about how we make them, the authors have also shown us how reasonable choice architecture can … Read the rest